In an era where product uniqueness, trust, and authenticity play a critical role in consumer decision-making, the integration of serialization on blockchain and NFC brand protection technology into product design is becoming an essential innovation. By embedding secure, unclonable NFC chips or printed electronic circuits within the core of a product, manufacturers can create physical […]
Brand Protection With Secure NFC Tags
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When it comes to brand protection and product authentication, there are a wide variety of technologies and solutions available in the market. Each of them have their strengths and weaknesses. Among all the options available to brands today, NFC (Near Field Communication) and more specifically secure NFC tag technology has become a game-changer in the […]
Newport Beach, California – 17 August, 2022 – Counterfeiting continues to be a growing challenge for brands and manufacturers across a range of industry segments within the consumer products domain. Globally it’s a challenge impacting tens of billions in revenue losses, compromising safety of consumer, and eroding trust in brands. According to OECD data, 3.3% of […]