The Qliktag Blog

Hointer Changes the Customer Experience with NFC tags

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Hointer has pioneered creative retail uses of NFC and QR codes for improving customer experience. [Image: Hointer] Seattle-based fashion retailer Hointer’s NFC tags create an improved and seamless customer experience. Instead of relying on shop assistants, customers are now able to select garments they want to try simply by tapping NFC-enabled tags on the clothes. Once they […]

Post author By qliktag
March 11, 2013

Do You Know Your Customer?

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Question 1: Do you know what kind of products your customers usually buy and what their purchase preferences are? Question 2: Do you believe that you need to know the answer to the above question if you wish to provide better, more personalized service to your customers? Question 3: Do you also believe that by […]

Post author By qliktag
February 20, 2013

Customer Data Analysis for Greater Engagement

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A recent article about why we need to “kill Big Data” made a few waves on social networks. It piqued many people’s curiosity and its assertions bothered a lot of people. Most criticized it for failing to say something new or revolutionary. However, it did make one very interesting point – It’s no longer about […]

Post author By qliktag
February 13, 2013

How to Use QR Codes for Child Safety

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We’ve seen some really good uses of QR codes and this is definitely one of them: Jane, a baby products company, is using QR codes placed on car seats to help parents make sure that they have been fitted correctly into their cars. There are two big reasons why this use of QR codes is […]

Post author By qliktag
February 6, 2013

QR Codes on Product Packaging Can Add Real Value

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Ever since McDonald’s unveiled its new packaging, featuring QR codes, there has been much talk about whether there’s anything remarkable about this move. The fast food giant’s QR codes will lead people who scan them to information about the nutritional value of the food that they have just bought. In most discussions about McDonald’s new […]

Post author By qliktag
January 31, 2013

The Five Golden Rules of QR Code Marketing

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Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and can, therefore, be used by just about anyone. As with any other technological tool, the […]

Post author By qliktag
January 29, 2013

Accessing relevant data in the Information Age

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In this day and age, it’s hard not to be be overwhelmed by information. We get it via newspapers, television shows, advertisements, newsletters and social network. We’re often engaged in generating information ourselves, each time we use the internet to blog, post pictures, comment on an article or debate on public forums. In fact, every […]

Post author By qliktag
January 21, 2013

The Retail Revolution: How Joseph Woodland’s Barcode Helps Us Understand Consumer Behaviour

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The modern bar code had its origins 64 years ago on the sands of Miami Beach. Joseph Woodland, then a mechanical engineer in training, was responding to a plea that had been presented before a dean of the Drexel Institute of Technology in Philadelphia by a local supermarket manager – to find a way by […]

Post author By qliktag
December 30, 2012

QR Codes for Apparel Brands: Maximizing Customer Engagement

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Building customer engagement is all about interaction and accessibility. Traditional modes of such engagement would of course require a great deal of physical interaction as well as lots of time, money and energy put into making such interaction possible. With the use of technology, however, customer engagement efforts can be enhanced by using a few […]

Post author By qliktag
December 20, 2012

Personalized Marketing: Make Every Customer Feel Special

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The modern retailer or vendor is often seen as a faceless entity which provides a uniformly good, but mostly impersonal service to all its customers. Perhaps it’s this perception that makes most consumers nostalgic for the days of Mom & Pop stores when the consumer-retailer relationship was a little more personal. Service might have been […]

Post author By qliktag
December 12, 2012

QR Code Hang Tags for Wine – Sommeliers at your fingertips

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For most of us casual wine consumers, the only perceptible difference between various types of wine is either in the color or in the brand name. If asked about tasting notes or harvest notes or even food pairings, most of us would be at a complete loss. However, that just might change with Cellar Key […]

Post author By qliktag
December 7, 2012

Pairing Wines With QR Codes Can Enhance The Sipping Experience

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Wineries have been quick to adapt to QR code labels in an attempt to leverage mobile marketing. While the inclusion of QR codes for mobile marketing is widely being explored across various business verticals, the pairing of QR codes and wine is particularly interesting for some very fundamental reasons. To begin with, buying and enjoying […]

Post author By qliktag
November 26, 2012
1 Comment on Pairing Wines With QR Codes Can Enhance The Sipping Experience

Hointer Changes the Customer Experience with NFC tags

Do You Know Your Customer?

Customer Data Analysis for Greater Engagement

How to Use QR Codes for Child Safety

QR Codes on Product Packaging Can Add Real Value

The Five Golden Rules of QR Code Marketing

The Retail Revolution: How Joseph Woodland’s Barcode Helps Us Understand Consumer Behaviour

QR Codes for Apparel Brands: Maximizing Customer Engagement

Personalized Marketing: Make Every Customer Feel Special

QR Code Hang Tags for Wine – Sommeliers at your fingertips

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